Musings from Left Field

Luis San­doval and Jen­nifer Navar­rette run a great pod­cast, Tech-in-Twenty, which recently dis­cussed the impor­tance of using video in social media for both busi­nesses and non­prof­its. I am so grate­ful they touched on the ways non­prof­its can get infor­ma­tion out there in a cap­ti­vat­ing way.

I called into the pro­gram because all too often I see us tech types over­look the basics steps to entry for this tech­nique. Non­prof­its are strug­gling to keep their dona­tions stretched over oper­at­ing costs. Many do not see a way to get video cam­eras or web enabled phones with video cam­eras built-in. They also don’t see the level of time com­mit­ment involved and assume it takes for­ever to edit these videos.

Here’s a few key high­lights to remem­ber if you are a non­profit try­ing to get the mes­sage out:

• Lever­age the power of YouTube. Many peo­ple con­nect their youtube accounts to other social media accounts. It helps your video spread out further.
• If you are a char­i­ta­ble orga­ni­za­tion, Flip video cam­eras will give you a free cam­era through their spot­light pro­gram: Flip Video Spot­light program
• Ask for help. Reach out to your local com­mu­nity through social media. Fig­ure out what you can do on your own, and fill in the blanks with the your com­mu­nity. I per­son­ally love to share my knowl­edge for free if it helps a cause.

There is more, and I think I’ll be talk­ing about this more on Tech in Twenty and around San Anto­nio. For now, Here’s the pod­cast with my suggestions: